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The farther you go from home, the sooner you discover the centre of the universe.

Markets: Japan, China, South Korea

2018 Ford Everest launch campaign. ASEAN.

Social media addiction is real. Disconnect from the dopamine loop with a Ford Everest.

We shot 2 TVCs, 2 social videos, 6 print ads, and endless digital ideas.

Life with children means every second is a first.

Markets: Japan, China, South Korea

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Cannes – Silver x 1

Cannes – Bronze x 2

The One Show – Merit

Spikes – Bronze

Cresta – Gold x 1

Cresta – Silver x 2

Cresta – Bronze x 2

Cresta – Shortlist

NYF Advertising - Finalist x 2

Obegränsad is the coolest thing IKEA has ever created. An all-black home studio collection, launched in collaboration with Swedish House Mafia.

In China, we needed a unique way to get up-and-coming musicians excited and engaged.

One week and a few million streams later, the collection sold out.

Connecting a new generation of readers to literary giants—in their own language.

Mad Stars Awards

Crystal – Radio & Audio Stars

Crystal – PR Stars

Gold - Commerce Stars

Bronze – Media Stars

Bronze - PR Stars

Ranger Raptor launch. Asia Pacific.

Ranger Raptor establishes a new category of truck. We call it “Super Truck.” And since a super truck needs a next-level proving ground, we created the Super Ring – a specially designed course to push Ranger Raptor to the extreme.

Shot in New Zealand, the work ran in 6 countries, in 5 languages, and includes TVC, long-form video, OOH, print, and endless social assets.

After winning the global ASUS account, our first assignment was to launch VivoBook. 

Our campaign is aimed at young creators eager to make a name for themselves, but unsure where to start.

As John Cage said, "Begin Anywhere."

The only way to find your voice, make good work, and make your mark is to begin. Otherwise, you’ll miss your chance.

DON'T WAIT. CREATE.

For our hero film, instead of enlisting models we found real creators. Musicians, photographers, mural artists, designers, dancers. Everything you see in the film was made by them, including the soundtrack.

A collaboration between IKEA and the Rainbow Choir, during China’s draconian lock downs where even food and medicine was scarce.

Motorcraft brakes brake faster than aftermarket alternatives.

But most car owners choose price over quality.

If you could brake even half a second faster, wouldn’t you pay a little more?

Motorcraft POS posters. U.S.

Spikes - Bronze x 1

Cresta - Bronze x 1

Our brief was to re-establish EcoSport’s leadership as the smartest urban SUV in AP.

So we called it “Street Smart.” Then set out to prove it.

8 x feature videos for Asia Pacific, South Africa, and Russian markets.

1 x TVC for ASEAN markets.

OOH.

In an Everest, nothing is ever ordinary.

Even everyday feature demos.

What I work on when I should be working.

Introducing a world first. A grille that’s also a grill.

Ford trucks are designed to get you anywhere. But when you arrive, how do you cook your food?

With the first-ever detachable vehicle grille that transforms into a BBQ.

“Think Outside The Box” is a tired cliché. But for once there’s a product that actually lives up to the idiom.

ASUS’s ZenBook is the world’s first laptop with a secondary 14-inch 4K screen.

Not bad for a company mostly known for motherboards and cooling fans.

We wanted to bring to life the ZenBook design team’s goal: To truly think outside the box. To stretch it, morph it, and rethink what a box can be. To create a tool that enables musicians, designers, and editors to switch up their routines, and rethink their own boxes.

So they can create what they’ve never created before.

A selection of Ranger work through the ages.

Effie – Bronze (Small Budgets: Products)

Effie – Silver (Long Term Effects)

Effie – Silver (Sustained Success: Products)

2015 EcoSport launch. Asia Pacific.

Short film directed by Michelle Savill. I did the music, dancing and dreamed the story.

I compose film scores and work as a Music Supervisor whenever I can.

The all-in-one FordPass app has something for everyone, at a tap.

I helped create a series of videos for The University of Auckland, showcasing the institute’s leading research facilities and PhD programs.